1. What intro copy do we include above pri- cing plans (strong one-liner, useful byline)?
2. Can we include the number of companies/- customers that have already signed up?
3. an we highlight logos of prominent brands that already use our service?
4. How many plans do we have, and which one do we want to sell?
5. What are the differences between the plans? Does each target adifferent audience?
6. How many features do we want to display per plan? Can we offload some of them to a separate section ("See all features")?
7. o we ned an optionot switch between monthly/annual pricing?
8. Do we want to allow customers to switch currency (€/$/£)?
9. Do we mention that all prices are total, all-inclusive prices (if they are indeed)?
10. Do we provide a free trial to increase engagement? How long (14/30/60 days)?
11. If so, can we avoid requiring credit card data for the free trial period?
12. Do we have templates in place for customers to get started right away?
13. Can we postpone sign-up and drive users into the UI instead (small commitments first)?
14. When are the right times to ask for an actual sign-up/credit card? (e.g. to save data/share it)?
15. Do we indicate that users can cancel their plan any time?
16. Do we include a link to the refunds or cancellation fees?
17. Do we allow customers to select important features and suggest a plan based on that?
18. Do we allow users to configure their own pricing plan?
19. Do we alow users to estimate their overall cost with various plans and annual/month- ly options (eg. with a slider)?
20. Do we allow users to compare features (eg. show differences or pick important features)?
21. For complex plans, do we group features in accordions for easier scanning?
22. For comparisons, do we allow users to switch between views (e,g. table/list/ map/slider)?
23. an we use color coding or tilt headers to still show all available plans?
24. Do we include aprominent option to ask for acustom plan/contact sales?
25. Do we include a prominent option to contact us in case of questions?
26. Do we provide (and highlight) group discounts? What size, and how long?
27. Do we have any add-ons that customers for any plan can add?
28. Do we have any customizable features for every plan (number of users, servers etc.)?
29. If so, how do we display these features and add-ons?
30. Do we want to include a group of diverse, authentic testimonials?
31. If so, does every testimonial include a photo, title, company, level of experience?
32. Do testimonials have genuine photos, rather than stock photos?
33. Do we want to include a video testimoni- al as well, and where do we embed it?
34. Do we provide an FAQ?
35. Should we indicate payment options that we support (PayPal, credit card, etc.)?
36. How do we design the pricing plan options?
37. Do we use some sort of metaphor to indica- te difference in plans (bicycle, car, van)?
38. How do we highlight the recommended option (larger/centered/colorful)?
39. How do we indicate which audience each pricing plan is for (e.g. freelancers/business/enterprise)?
40. How do we structure pricing options on mobile (accordions/tabs/slider/stacked)?
41. On mobile, are pricing plans displayed as a floating bar (top or bottom)?
42. How exactly do we indicate that some features are available in a plan? (e.g. checkmark)?
43. How exactly do we indicate that some features aren't available in a plan (but available in another)?
44. Do we highlight a selected row/column on tap or click?
45. Is our copy focused on selling benefits rather than features?