1. Which audiences are we targeting with the donation form?
2. What reason for donating would resonate best for each of our audiences?
3. How do we communicate that purpose visibly?
4. Do we highlight the organization's mission, goals, objectives, and work done?
5. Do we highlight how we use donations (case studies, videos, etc.)?
6. Do we include any testimonials or stories next to the donation form?
7. Do we allow visitors to choose what their donation is used for?
8. Do we provide an option to make a donation in honor or in memory of someone?
9. Do we provide an option to donate anonymously?
10. Do we require an account or do we have an option to donate as a guest?
11. What suggested amounts do we display?
12. Do we explain what impact each amount has on our projects?
13. Which types of donations do we provide: one-off, monthly, quarterly, annually?
14. If the donation is recurring, do we communicate when the donor will next be charged?
15. Do we explain the process of cancelling a recurring donation?
16. Do we avoid hidden fees/processing costs and show the final amount up front?
17. Which option(s) do we want to highlight as a 'recommended' option?
18. Is there a 'most popular' option we could highlight?
19. Do we provide an option for custom input?
20. Do we indicate if the donation is tax deductible?
21. Do we highlight people who've just donated?
22. Do we allow visitors to change the currency?
23. Do we include an option to top up the amount in the payment flow?
24. Do we use a one-page layout or multi-page layout?
25. Do we avoid performance hits when switching tabs or moving through steps?
26. What's the absolute minimum of data we need?
27. Do we indicate that the donation form is secure?