1. For a given product page, what details matter most to our customers?
2. For a given product page, what details matter most to the business?
3. Are there any issues to be aware of due to a legacy system or merchants?
4. What layout do we use for the page (tabs, accordions, one long page, floating bar)?
5. If we use an accordion or tabs, which section is visible/open by default?
6. If we use a floating bar, do we show price, thumbnail, reviews, navigation in there?
7. How much screen real estate do we dedicate to product images?
8. Do we replace dots in the gallery with thumbnails, or display images in a grid?
9. How many images do we provide per product (ideally, 5-15)?
10. Do we feature product images from customer reviews?
11. Do we provide a close-up photo, zoom in/out functionality?
12. What image resolution do we need our images to be for close-ups?
13. Where do we show a close-up when a customer hovers over a part of an image?
14. Do we use any videos and, if so, do we provide subtitles?
15. Do we provide 360° views, and how do we indicate them?
16. Do we front-load the title with a product's model number, specs, and sizes?
17. Do we need to highlight compatibility or accessories in the title?
18. Do we include a brand logo for the product?
19. Do we highlight the main keywords from reviews in the description?
20. How do we explain advanced key features of the product (visuals)?
21. Do we include technical specs for the product?
22. Do we suggest any required accessories that aren't included?
23. Do we display ratings, rating count, average, and rating distribution?
24. Are ratings linked to the 'review' section of the page?
25. Do we include any testimonials and reviews?
26. What flavors of pricing do we need (sale price, original price, discount value)?
27. Is the pricing large, bold, clear, and noticeable?
28. Do we display the final price (incl. standard shipping, taxes, payment fees, currency)?
29. If so, do we mention that all prices are final, all-inclusive prices?
30. Do we track a customer's IP and adjust currency accordingly?
31. Do we want to ask customers for country and currency on entry?
32. Do we allow customers to switch currency (€/S/E)?
33. Do we display estimated shipping costs, taxes, etc. next to the price?
34. For products in varying amounts, do we provide price-per-unit to ease comparison?
35. Do we highlight the 'best-price-guarantee'?
36. Do we include leasing options?
37. How do we display product variations?
38. Do the product title, image, specs change when a variant is clicked/tapped?
39. Do we provide any filters for size, color, delivery, availability?
40. Do we highlight stock availability?
41. What do we display when an item is out of stock (notification via SMS/email)?
42. Can customers purchase an item or a variant if it's temporarily out of stock?
43. How do we implement the quantity selector (dropdown, stepper)?
44. With a stepper, do we have min and max values?
45. Do we display delivery options with pricing for each?
46. Do we display the estimated arrival date (e.g., 'Tue, Mar 23'), rather than generic delivery speed (e.g., '3-4 business days')?
47. Do we display free shipping notice or free shipping threshold?
48. Do we suggest any products to add to the cart to get free shipping?
49. Do we include the link to returns and refunds near the price?
50. Do we include the link to the shipping costs near the price?
51. Do we provide a shipping cost estimator?
52. Do we need an overnight shipping cost countdown?
53. Do we display gifting options and which options are provided?
54. Do we display subscription options and which options are provided?
55. Do we display supported formats, packages, or bundles?
56. Do we include options for a protection plan or insurance?
57. Do we include sharing links?
58. Do we provide warranty details?
59. What kind of calls to action do we have ('buy now,' 'add to basket,' 'save for later')?
60. Do we provide a feature comparison ('add to compare')?
61. Do we include the section 'Frequently bought with this item...?'
62. Do we include the section 'Customers who bought this also bought...?'
63. Do we include recently viewed items?
64. How do we design and sort reviews? What sorting options do we provide?
65. Is search within reviews available?
66. Do we expose popular keyword filters?
67. Do we show supported payment methods and options?
68. Do we provide quick access to the shopping cart or checkout?
69. Do we include breadcrumbs above the product title?
70. Do we need to provide a spec sheet or compatibility table?
71. Do we include an FAQ section?
72. Do we keep photos, ratings, pricing, fees, shipping, returns close?
73. What happens when an item is added to the cart (new page, overlay)?