1. Can we ask for testimonials from customers who recently interacted with the brand on social media?
2. Can we ask for testimonials from customers who've just started using the service?
3. Can we ask for testimonials from customers who've been using our service frequently?
4. Can we ask for testimonials from customers who've been using service for a while?
5. Can we get testimonials from well-respected brands or customers?
6. Can we ask for testimonials on specific features or qualities? (e.g., response times, customer support, ease of use).
7. Can we avoid generic, non-specific testimonials (e.g., 'I absolutely love the brand!')?
8. Are all testimonials focused on qualities and improvements rather than general impressions?
9. Can we group testimonials by a feature or impact and highlight them together?
10. Can we produce more detailed customer stories for each testimonial?
11. Could we produce video testimonials, or video case studies?
12. If not, can we produce a single video that features some of our clients?
13. How many authentic testimonials and reviews do we have?
14. Can we highlight the number of testimonials and reviews prominently?
15. Do people represented in our testimonials reflect the diverse audience we are talking to?
16. Do we have any news coverage, so we could quote articles mentioning us?
17. What are the critical areas that we definitely need to display testimonials for?
18. Do we want to display testimonials at checkout?
19. Do we want to display them in feature comparison and product/pricing pages?
20. Can we group and assign testimonials based on these critical areas?
21. How many testimonials do we want to display for each critical area?
22. What details do we want to display for each testimonial? (Name, photo, title, age, location, role, company, brand logo, customer since when, when the review was made)?
23. Do we dedicate enough space to show a large photo?
24. Do we avoid non-realistic, exaggerated, or non-authentic stock photos?
25. If we can't get photos, can we design custom illustrations instead?
26. Can we use brand logos as well?
27. Should we use a carousel to expose testimonials?
28. Are our carousels accessible on mobile and on desktop?
29. For video testimonials, do we provide proper captioning and transcripts as well?
30. Do we want to display (curated?) Twitter/Instagram posts, along with a Twitter/Instagram handle?
31. Do we track (and collect) our testimonials on third-party platforms, e.g., TripAdvisor?